EVALUATION: How Did You Attract/Address Your Audience?

We attracted the audience in by having some main concepts in our film. What i mean by this is we tried to put things into out film that we have seen in other films of the same genre. We did this so that the audience would recognize these things and it would hopefully make them want to watch the film.
We included concepts such as a fight scene and a fast paced car get-a-way scene. Also having a woman as a main character may attract a certain audience. Typically, the male percentage of our audience would want to see films with lots of action in it to keep them entertained. They would also like to see fight scenes for the same reason.
We also used a questionnaire so that we can get peoples opinions on what our film should be like. Although it only got to 11 people we still got decent responses from a range of different people. These answers helped us decide part of out film, the title, for example.